.conversion-hero{padding:54px 0 72px;background:linear-gradient(135deg,#f8f7f2 0%,#eef3ff 100%)}
.conversion-hero-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(34px,6vw,78px);align-items:center}.hero-copy-block{max-width:570px}.hero-kicker{font-size:clamp(1.3rem,2.5vw,2.2rem);font-weight:850;margin:15px 0 -7px}.conversion-hero h1{font-size:clamp(3.4rem,6.8vw,6.6rem);line-height:.88;letter-spacing:-.075em;text-transform:uppercase;margin:15px 0 24px}.conversion-hero h1 span{color:var(--blue)}.hero-price{margin:26px 0 21px;font-size:1rem;color:var(--muted)}.hero-price b{font-size:1.65rem;color:var(--ink);margin-right:10px}.hero-price span{font-weight:700}.hero-button{font-size:1.06rem;padding:16px 24px}.hero-visual{position:relative}.hero-visual>img{width:100%;display:block;border-radius:30px;box-shadow:var(--shadow);min-height:420px;object-fit:cover}.light-callout{position:absolute;left:-17px;bottom:56px;display:flex;align-items:center;gap:10px;background:#fff;border:1px solid var(--line);padding:11px 15px;border-radius:16px;font-size:.85rem;font-weight:800;box-shadow:0 10px 28px rgba(30,42,66,.14)}.light-callout span{display:grid;place-items:center;background:#edf2ff;color:var(--blue-dark);width:25px;height:25px;border-radius:50%;font-size:.8rem}.light-callout.reveal{left:auto;right:-17px;bottom:18px;background:#173e39;color:#fff;border:0}.light-callout.reveal span{background:#ffcf4c;color:var(--ink)}
.transformation-steps{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:18px;align-items:center}.transformation-steps figure{margin:0;background:#fff;border:1px solid var(--line);border-radius:22px;overflow:hidden;box-shadow:0 7px 20px rgba(30,42,66,.05)}.transformation-steps img{display:block;width:100%;height:290px;object-fit:cover;object-position:center}.transformation-steps figure:first-child img{object-position:37% center}.transformation-steps figcaption{padding:17px 18px}.transformation-steps figcaption b{display:block;font-size:1.03rem}.transformation-steps figcaption span{color:var(--muted);font-size:.9rem}.transform-arrow{font-size:2rem;font-weight:900;color:var(--blue)}
.why-grid,.who-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(34px,6vw,90px);align-items:center}.why-grid h2,.who-grid h2,.faq-section h2{font-size:clamp(2.5rem,5vw,4.6rem);line-height:.93;letter-spacing:-.06em;margin:13px 0 18px}.body-large{font-size:1.15rem;line-height:1.7;color:var(--muted);max-width:620px}.why-card,.needs-card{background:#173e39;color:#fff;padding:32px;border-radius:24px}.why-card b{display:block;margin:5px 0}.why-card p{margin:4px 0 22px;color:#d7e4df}.why-number{display:inline-block;color:#bcdcc7;font-weight:900;font-size:.8rem;letter-spacing:.12em}.guide-feature-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.guide-feature-grid article{background:#fff;border:1px solid var(--line);border-radius:20px;padding:24px}.guide-feature-grid span{font-size:.8rem;color:var(--blue-dark);font-weight:900;letter-spacing:.1em}.guide-feature-grid h3{font-size:1.2rem;margin:16px 0 8px}.guide-feature-grid p{color:var(--muted);font-size:.92rem;margin:0}.guide-preview-section{background:#f7f0e5}.preview-strip{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}.preview-strip img{width:100%;display:block;border:1px solid #dfd5c4;box-shadow:0 10px 28px rgba(47,43,35,.1)}.needs-card h3{margin-top:0;font-size:1.5rem}.needs-card ul{padding:0;list-style:none;margin:18px 0}.needs-card li{padding:10px 0 10px 28px;position:relative;border-bottom:1px solid rgba(255,255,255,.15)}.needs-card li:before{content:'✓';position:absolute;left:0;color:#ffcf4c;font-weight:900}.needs-card p{font-size:.88rem;color:#d7e4df;margin:18px 0 0}.guide-purchase{background:#e7efff}.guide-purchase .eyebrow{color:var(--blue-dark)}.guide-purchase p{font-size:1rem;line-height:1.7}.guide-purchase p b{color:var(--ink)}.narrow{max-width:800px}.faq-section{padding-top:35px}.faq{margin-top:26px}.story-section{padding-top:38px}.makers-photo{width:100%;border-radius:30px;min-height:450px;object-fit:cover;object-position:center}
@media(max-width:1050px){.conversion-hero-grid,.why-grid,.who-grid{grid-template-columns:1fr}.hero-visual{max-width:720px;margin:auto}.guide-feature-grid{grid-template-columns:repeat(2,1fr)}.transformation-steps img{height:250px}}
@media(max-width:700px){.conversion-hero{padding:34px 0 46px}.conversion-hero h1{font-size:3.3rem}.hero-visual>img{min-height:350px;border-radius:22px}.light-callout{left:9px;bottom:67px}.light-callout.reveal{right:9px;bottom:10px}.transformation-steps{grid-template-columns:1fr;gap:12px}.transform-arrow{transform:rotate(90deg);text-align:center;height:21px}.transformation-steps img{height:265px}.guide-feature-grid,.preview-strip{grid-template-columns:1fr 1fr}.preview-strip{gap:10px}.makers-photo{min-height:320px;border-radius:22px}.section-head h2{font-size:2.45rem}.why-grid h2,.who-grid h2,.faq-section h2{font-size:2.8rem}}
@media(max-width:410px){.conversion-hero h1{font-size:2.9rem}.guide-feature-grid{grid-template-columns:1fr}.hero-price span{display:block;margin-top:3px}.light-callout{font-size:.74rem;padding:9px 10px}.light-callout.reveal{max-width:150px}.preview-strip{grid-template-columns:1fr}}

.quick-facts{display:flex;flex-wrap:wrap;gap:14px 19px;margin-top:20px;color:var(--muted);font-size:.88rem;font-weight:750}.quick-facts span{display:inline-flex;align-items:center;gap:7px}.quick-facts i{display:grid;place-items:center;width:23px;height:23px;border-radius:50%;background:#e8efff;color:var(--blue-dark);font-style:normal;font-weight:950;line-height:1}
@media(max-width:410px){.quick-facts{display:grid;gap:10px}}

.conversion-hero-grid:has(.hero-copy-block:only-child){grid-template-columns:1fr}.conversion-hero-grid:has(.hero-copy-block:only-child) .hero-copy-block{max-width:760px;margin:auto;text-align:center}.conversion-hero-grid:has(.hero-copy-block:only-child) .quick-facts{justify-content:center}
@media(max-width:700px){.conversion-hero-grid:has(.hero-copy-block:only-child) .hero-copy-block{text-align:left}.conversion-hero-grid:has(.hero-copy-block:only-child) .quick-facts{justify-content:flex-start}}

.transformation-steps.two-step{grid-template-columns:1fr auto 1fr;max-width:820px;margin:auto}
@media(max-width:700px){.transformation-steps.two-step{grid-template-columns:1fr}}

/* Secondary physical product: visible, but deliberately quieter than the guide. */
.wiggle-section{background:#fff8eb;padding:clamp(54px,8vw,100px) 0}.wiggle-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:clamp(28px,6vw,76px);align-items:center}.wiggle-image img{display:block;width:100%;height:clamp(270px,32vw,440px);object-fit:cover;border-radius:28px;box-shadow:0 16px 40px rgba(32,44,66,.14)}.wiggle-copy{max-width:530px}.wiggle-copy h2{font-size:clamp(2.4rem,4.8vw,4.2rem);line-height:.95;letter-spacing:-.06em;margin:12px 0 22px}.wiggle-copy h3{font-size:1rem;letter-spacing:.08em;text-transform:uppercase;margin:0 0 12px}.wiggle-copy p{font-size:1.08rem;line-height:1.65;color:var(--muted);margin:0 0 22px}.wiggle-prices{display:flex;gap:12px;margin:0 0 26px}.wiggle-prices span{display:flex;flex-direction:column;gap:5px;min-width:146px;padding:13px 15px;border:1px solid #e6dac3;border-radius:14px;background:#fff}.wiggle-prices b{font-size:.78rem;letter-spacing:.02em}.wiggle-prices strong{font-size:1.2rem;color:var(--blue-dark)}.nav-shop{display:none}
@media(max-width:1050px){.nav-shop{display:inline-flex;align-items:center;font-weight:900;color:var(--ink);text-decoration:none;font-size:.9rem}.nav-shop:hover{color:var(--blue-dark)}}
@media(max-width:700px){.wiggle-grid{grid-template-columns:1fr;gap:28px}.wiggle-image img{height:300px;border-radius:22px}.wiggle-copy h2{font-size:2.8rem}.wiggle-prices{gap:9px}.wiggle-prices span{min-width:0;flex:1;padding:12px}.nav-shop{font-size:.82rem}}
@media(max-width:430px){.nav-shop{font-size:.76rem}.wiggle-copy h2{font-size:2.55rem}.wiggle-prices b{font-size:.71rem}}